Given that creating landscape designs is a large part of the work that landscaping businesses do, then we think that they more than most businesses will appreciate the need for top-class website design. Whilst landscape design and website design are two completely different skills, the fact that both need to be completed to the satisfaction of clients, is one common factor at least.
As for the website design that a landscaping business has, such as gardenspec.com.au, it certainly plays a huge role in how well that website converts visitors to prospects who contact the business for more information or to hopefully request a landscape design quotation. Website design also has a significant influence on how well websites rank in search engines such as Google. Good rankings can mean a flood of more traffic, and low rankings mean just a trickle.
So, with good web design having such an impact on how your landscaping business might perform based on its effect on visitors and the amount of traffic it receives, we thought would be useful to highlight some web design basics so that you and other landscapers reading this who feel their website is not ticking all the boxes have some avenues to pursue, especially if you ask a web design agency to revamp your website.
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There are many ways in which landscaping companies can promote and market themselves. The number of ways has accelerated enormously over the past couple of decades with the internet playing an ever-increasing role in our lives, especially in the world of e-commerce and business.
However, there is one way in which businesses, including landscapers, can promote their products and services which has been around for as long as people have traded, and that is via referrals. The beauty of this is it can be brought into the 21st century by seeking referrals through the use of online strategies as well as good old-fashioned word of mouth.
The value of referrals for landscaping businesses cannot be underestimated. No matter how much you spend on advertising and marketing, whether that is offline or online, none of it can have the same impact as one of your satisfied clients telling someone they know who is looking for a landscaper to call you.
It is part of our human psychology that we will more readily take action that we are encouraged to by someone we know and trust than we will ever do simply by seeing an advertisement or blog post online, for example. That is not to dismiss these and other digital marketing strategies, as they all work. However, if you manage or own a landscaping business you must also include strategies for getting referrals if you want to maximise the number of enquiries you receive.
To help you create and implement your referral strategy, we have outlined a few of the best tactics to use to both increase the number of referrals your landscaping business receives and to ensure that those referrals are inclined to ask you to take care of their landscaping requirements.
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